The village
Population: 2.400; altitude: 513 m.asl; area: 2.434 ha and 43 ares; it comprises the villages of: Annunziata, Berri, Rivalta, S. Maria. Zip Code 12064
In southern Piedmont there is a magnificent natural quadrilateral region that borders and embraces Liguria; from the Ligurian border this small region overlooks the sea from which it draws the gentleness of its climate.
The Langhe, a quadrilateral shaped region that offers beautiful scenery and art, in turn encloses a portion of gentler rolling hills that gradually descend towards the Turin plain and on whose slopes man has left its mark since ancient times: the vineyards.
In this region, famous for its wines and castles, stands La Morra.
Situated at the top of an imposing promontory, on one side La Morra overlooks the Po valley against the backdrop of the Alps and the Monviso.
On the other side, a succession of hills, fully covered by rows and rows of grapevines similar to huge waves, forms a man-made amphitheatre of rare beauty: from the top of the village square the view is breathtaking.
History
When, at the dawn of the second millennium, men began to move up the hills from the nearby Roman town of Alba Pompeia, ploughing the land to get new crops, here, where now stands La Morra, there probably was a stockyard run by the communities of Benedictine monks, as we may infer from the name Murra which means “fence” for the beasts.
In 1296, La Morra was given in fief to Sordello from Goito, Knight of Charles of Anjou and minstrel mentioned in Dante’s Purgatory; in 1340 it passed under the control of the Falletti family; in 1402 it established its own Statutes; in 1435 it was ceded to the Duke of Milan and after various events under French and Spanish dominion, in 1631 it passed to the Savoy family.